The Barlesstender

Role: Freelance Graphic Designer

The Barlesstender aims to demystify some of the art behind the craft of bartending. Their goal is to teach people how to make solid cocktails at home while imparting a bit of knowledge about how the cocktail came to be and the history behind the spirit the cocktail is based around. They want to be the bridge between mixology and your home bar.

The Barlesstender is relaxed, classy, and friendly. The aesthetic of The Barlesstender is sophisticated but not stuffy. The color palette is based in neutrals which allows for a sophisticated base and a variety of bright secondary colors allows the brand to tone up or town down the creative based on the setting. The Barlesstender is about creating a great drink easily so the creative should feel easy to consume, meaning simple and thoughtful.