Lilith Astrology

Role: Freelance Graphic Designer

Lilith Astrology is a brand designed to empower womxn and all genders with cosmic insight through weekly discussions, monthly horoscopes, and private readings. The name Lilith represents female empowerment, freedom, equality, sexual magnetism, and intuition. It’s also a placement in the Astrological chart called True Black Moon Lilith where your divine feminine power lies. Anyone can harness this power for improved self-awareness. 

The look & feel of Lilith Astrology is ethereal and modern, using the contrasting mix of full fill and outlines to evoke the feeling of depth and space. The use of star-filled imagery, high contrast foil textures, and surreal art add to the otherworldly aspect of the aesthetic. The color palette is based in black, white, and purple which pulls from the galaxy imagery and draws on the feminine power the name Lilith represents, without being overtly feminine. The typefaces are a mix of modern and classic looking serifs for a timeless combination.