The Client: Bose Headphones

The Challenge: Create an ad series that can be used both digitally and in print. The headphones are most popular with young adults and teenagers so the ads should be versatile but really resonate with that age group while focusing on the quality of the headphones.

The Insights: People often use headphones during their everyday tasks to make what they are doing more enjoyable.

The Solution: Highlight the quality of the headphones by illustrating their power to take the listener away from what may be boring or unenjoyable to a fun concert, music festival, or even a peaceful getaway.