Country Branding

The Client: Country, A General Store

The Challenge: Create a brand for a new company including logo, stationery suite, digital and print ads.

The Insights: The company is Vermont based but would like to sell goods at the Boston Public Market. Their goods are complimentary to foods that would be sold at BPM, including products for making jams or pickling food. Their image needs to convey their Vermont roots while being clean and modern enough to interest their target market at the Boston Public Market.

The Solution: A hand painted tree combined with rugged font to make the logo. The color scheme is rich yet muted and the stationery has a clean grid. The ad campaign illustrates the idea of the goods being vital parts of the recipe which make up the pie, jam, or picnic.

View the website design here