The Client: Contemporary Art Museum of Madrid

The Challenge: Create an invite for an event to get young adults more involved in art and the museum. The event will allow attendants to look at street art by local artists and then convene at a local tapas bar at the end to discuss the art and enjoy tapas.

The Insights: Madrid is full of students and young adults from all over the world. Many students studying abroad in Madrid speak English. The neighborhood of Malasaña is full of great art, culture and fun restaurants.

The Solution: Feature a photograph of street art on the invite using a cyanotype print to differentiate the real art from the invite as well as to brand the event.

The assets for the event will all be in English and Spanish. The event will take place in the neighborhood of Malasaña, where the featured art is located.